Fact: Dunkin' Donuts is more expensive than Starbucks!

There is a misconception out there that I want to correct. It is pretty much common knowledge to the community that I live in that Starbucks is more expensive than Dunkin' Donuts. In fact, I usually get ridiculed for going to Starbucks because it's so expensive. Well, after doing some 10 second research, I've found out that it's all a lie. Starbucks is actually cheaper than Dunkin' Donuts (at least for a Large 20 oz. Hot Coffee)

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So, I will pretty much go anywhere to get a cup of coffee. Starbucks, Dunkin' Donuts, McDonalds, Bagel World or anywhere else really. I'm not too picky really. But I end up going to Starbucks the majority of the time for a few reasons - I love the Atmosphere, Employees, and Caffeine (Starbucks coffee contains 50% more caffeine than Dunkin' Donuts coffee) [ Source - Center for Science in the Public Interest - http://www.cspinet.org/new/cafchart.htm ]

Well, believe it or not, there is now another reason why I choose Starbucks (at least over Dunkin' Donuts)... It's cheaper! Now this is probably a huge shock to everyone reading this, but it's true, at least in Marblehead stores. While I have been falsely advertising the price difference in the past, I have finally got the correct numbers. Here they are:

Starbucks 20 oz. Large Hot Coffee - $1.95
Dunkin' Donuts 20 oz. Large Hot Coffee - $2.19

That is over 10% more for a coffee at Dunkin' Donuts. Yeah, it's only .24 cents, but still. It's a quarter cheaper at Starbucks (after taxes). If you drank 5 cups of coffee a week and chose Starbucks over Dunkin' Donuts, you would save $65 a year!

The real question is: Why does everyone assume Starbucks is more expensive than Dunkin' Donuts? Where did this lie come from? I only have 2 assumption:

1. While white collared workers tend to go to Starbucks, blue collared tend to go to Dunks. And it is generally accepted that Starbucks appeals to a wider range of wealthy customers. Maybe just because its customers are though to be wealthier, then people assume that the drinks must be more expensive, right?
2. This is purely opinional, but I feel like people go to Dunkin' Donuts for their coffee - not their lattes and other specialty drinks. On the other hand, I feel like people don't go to Starbucks for their coffee, but instead a latte, frappachino, or other specialty drink. So, most people only spend $2.30 for their large hot coffee at Dunks, but people are paying $4.40 for their large lattes. Maybe this is the reason people think that Starbucks is more expensive.


I don't really know why, but the truth is out. Spread the word. Let it be known that Starbucks is actually cheaper than Dunkin' Donuts. I will do some more 10-second research on prices of other drinks and report it back here at a later time...

TO BE CONTINUED...